Individualized Care
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Project
Website Revamp and Content Strategy
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Industry
Hospitality
Flexibility for Seniors
- Web Strategy
- Bilingual Design
- Accessibility
- Contact Optimization
- SEO Improvements
Challenge
Amenida Senior Living needed a modern engaging look: their WordPress site was outdated, disorganized, and nearly impossible to manage due to faling plugins. Customization was a chore, images were pixelated, and the user journey lacked flow — all of which hurt their SEO and lead capture.
The biggest gap? No Korean-language support — a major issue for their diverse community.
Strategy
Our first step was to simplify. We assessed their current structure, removed unnecessary plugins, and streamlined the architecture to support both usability and future scalability.
We built the new site from the ground up with:
- Modern, lightweight code to ensure clean performance and better SEO rankings
- Multilingual architecture for seamless English and Korean content delivery
- Flexible, custom CMS tools for easy updates and fast publishing
- Custom-built contact form with validation logic and user-friendly design
A Site That Speaks Two Languages — and One Clear Vision
- Responsive Layout
- Korean/English Toggle
- CMS Streamlining
- Custom Forms
Creative Execution
We designed the site to be welcoming and intuitive — no clutter, just clarity. Every element serves a purpose, from the hero banners to the call-to-actions.
Key features include:
- Bilingual toggle with real-time content switching
- Streamlined UI with a focus on accessibility and mobile flow
- Custom-built contact form with logic-based validation and success confirmations
- Responsive design across devices with optimized images and fast load times
Results That Matter
- Full Site Redesign
- Multilingual Support
- Improved Load Speed
- SEO Cleanup
What We Delivered
- Fully responsive, bilingual website from scratch
- Optimized page speed and mobile performance
- Custom CMS tools for easy updates in both languages
- Smart contact form with validation and admin routing
- Improved SEO structure through semantic markup and meta hygiene
Impact
- Improved site manageability — internal updates reduced by 60%
- 60% faster load times on both desktop and mobile
- Higher engagement from Korean-speaking visitors
- 40% increase in successful form submissions
Collaborators
Development Direction
Built in close collaboration with Amenida’s leadership team — every design decision shaped by their values and vision.
Credit
Client Team:
Amenida Senior Living Executive Team
Agency
Development Director/Team